WELCOS

 

Welcos announced that four creams of FRUDIA, a juice skin care brand, won the Winner's Award in packaging at the 2017 iF Design Award 2017
 
Germany's iF Design Award is one of the world's leading design competitions along with Germany's Reddot Design Award. FRUDIA was recognized for its excellence by winning an award at both of these competitions.
 
Launched in April, FRUDIA has become a frontrunner to introduce the technologies of Welcos that has researched fruit-based cosmetics for the last 30 years. Based on its brand philosophy to deliver the nutrition of fruits to the skin, it uses 'low-temperature extraction method' to keep the moisturizing and antioxidant effect of the fruits as much as possible.
 
FRUDIA cream's packages are a combination of this high technology and the pureness associated with the fruit, making it aesthetically pleasing and consumer friendly. In particular, the lid of the cream has a concave on its side as if it a fruit jam jar is wrapped in a wrapping paper. In addition, the wrinkly bottom of the lid is reminiscent of trickling down formula of the cream.
 
In January, FRUDIA launched 'Pomegranate Nutri-moisturizing Cream in Mist'. It is scheduled to release an additional cleansing line at the end of February.


 

13. 2. 2017, CMN