WELCOS

           

FRUDIA, a fruit-derived antioxidant skincare brand of Welcos (CEO Kim Young-don), announced that it participated in the Beauty World Middle East Dubai 2024 and Hong Kong Cosmoprof Asia 2024 in 2024, receiving great responses from many buyers in North and South America and Europe, including the Middle East and Asia.
 
Dubai Beauty World and Hong Kong Cosmoprof Fair are representative beauty fairs attended by about 60,000 to 70,000 people, visited by beauty buyers from around the world, including the Middle East and Asia.
 
Frudia introduced Ultra UV Shield Sun Essence, a moisture sunscreen, Blueberry Hydrating Lip Balm, which is effective in removing lip exfoliation, and Signature Green Grape Line, a pore care line.
 
Through a series of participations in the fair, more than 120 meetings were held with new buyers and major distributors in each region to confirm their recognition as a global brand.
 
"It was a time to introduce major items and new products of Frudia's signature line and communicate with buyers from all countries," a Frudia official said. "We will continue to work on global expansion to develop and introduce new products suitable for each country's market conditions."