WELCOS

FRUDIA, a brand of Welcos (CEO Youngdon Kim), announced that its Pomegranate Honey 3 in 1 Lip Balm has been selected as the “Best Korean Product of the Year” at the 2026 Watsons Beauty & Personal Care Awards, hosted by Watsons, a leading H&B retail channel in Türkiye.

The Watsons Beauty & Personal Care Awards is a consumer-driven awards program in which customers who have personally used the products vote to select outstanding products, reflecting local consumers’ satisfaction and brand preference.

This marks FRUDIA’s third achievement at the Watsons Beauty & Personal Care Awards in Türkiye. Previously, the brand received awards for its Blueberry Hydrating Honey Lip Balm and Green Grape Pore Peeling Pad. With the latest recognition for the Pomegranate Honey 3 in 1 Lip Balm, FRUDIA has once again demonstrated its strong presence and popularity among consumers in Türkiye.

The award-winning Pomegranate Honey 3 in 1 Lip Balm is a multifunctional lip balm that combines volumizing, color, and moisturizing benefits in a single product. Formulated with Volufiline™, a volumizing ingredient known for enhancing lip fullness and elasticity, it helps create a plumper and more youthful-looking appearance for thin or wrinkled lips. The balm also delivers a natural pink tint inspired by pomegranate fruit, adding vitality to dull-looking lips, while its honey and fruit-derived moisturizing ingredients help keep lips soft, smooth, and hydrated.

In particular, FRUDIA’s flagship lip care line, including the Blueberry Hydrating Honey Lip Balm, Pomegranate Honey 3 in 1 Lip Balm, and Avocado Cica Relief Lip Balm, has surpassed 4.5 million units in cumulative sales since launch, establishing itself as a steady bestseller in the global market.

A FRUDIA representative stated that this award is especially meaningful because it was determined directly by local consumers through voting. The representative added that the brand had not anticipated the recognition and only learned of the result through the official announcement, making it an even more valuable opportunity to confirm the genuine support and trust of consumers.

Currently available in more than 80 countries worldwide, FRUDIA continues to be loved by consumers across the globe and has maintained strong growth in Türkiye, supported by high brand awareness and customer loyalty. The brand plans to further strengthen its position as a global K-beauty brand by expanding consumer touchpoints and continuing to develop differentiated products that meet the needs of consumers worldwide.