WELCOS

Welcos (CEO Young-don Kim) announced that three of its signature products—Frudia's 'Blueberry Hydrating Airfit Sunscreen' and 'Blueberry Hydrating Honey Lip Balm', along with Kwailnara's 'Strawberry Milk Body Lotion'—have been officially designated as 'Seoul Awards 2026' award-winning products by the Seoul Business Agency (SBA).
 
The Seoul Awards is a prestigious certification system that evaluates products comprehensively based on their quality, technology, design, marketability, and global competitiveness. With this official designation, the three Welcos products are granted the right to use the official Seoul Award certification mark and will receive comprehensive benefits, including domestic and international sales channel expansion and diverse global marketing support.
 
Award-Winning Products at a Glance
Frudia 'Blueberry Hydrating Airfit Sunscreen'
Key Features: A sun care product infused with blueberry-derived moisturizing ingredients that simultaneously blocks UV rays and hydrates the skin.
Benefits: Features a lightweight, fresh-fitting texture that adheres smoothly without leaving a white cast.
 
Frudia 'Blueberry Hydrating Honey Lip Balm'
Key Features: Packed with rich moisturizing properties to deeply hydrate and care for dry, chapped lips.
Benefits: Delivers a natural glow and a non-sticky, smooth finish, making it the perfect daily lip care item for all seasons.
 
Kwailnara 'Strawberry Milk Body Lotion'
Key Features: A long-time favorite body care product loved for its deep hydration and velvety texture.
Benefits: Features a sweet, nostalgic scent reminiscent of strawberry milk, a sensory-driven concept, and powerful moisturizing properties that make it a steady-selling daily staple.
 
Future Global Expansion
"This official designation of our products under the 'Seoul Awards 2026' is highly meaningful as it formally recognizes their quality and global competitiveness," a Welcos representative stated. "Moving forward, we will continue to focus on developing innovative products that can elevate the presence and competitiveness of K-beauty in the global market."
 
With this recognition, Welcos plans to further solidify the market position of its representative product lines, which are already beloved by consumers in over 80 countries worldwide. The company aims to expand its customer touchpoints through multi-channel online and offline marketing strategies, accelerating the spread of its unique product experiences and beauty expertise in both domestic and global markets.