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Title
[News] From children to the adults – Frudia ‘Vegan Lip Balm’
Date
2021.10.29


Welcos releases Re-Proust Essential Blending Lip Butter


Welcos (Kim, Youngdon, CEO) announced that the company released ‘Re-Proust essential blending lip butter,’ in their clean beauty fruit juice cosmetics brand Frudia’s Re-Proust vegan line-up. The product blends shea butter and natural essential oil and provides moisture that lasts for a long time on dry and chapped lips.

‘Re-Proust Essential Blending Lip butter,’ blended 100% natural essential oil, not an artificial fragrance, and the product comes in two types. Earthy (Woody essential scent with a blend of Sandal Wood & Chamomile Oil) and Greenery (Green Essential Scent with a blend of geranium and bergamot oil). All two options come in 10g package.

All two types of products have completed French EVE vegan certification, Also, it is a low-irritation vegan lip butter with good formulation, excluding 20 ingredients to avoid as published through cosmetics information platform ‘Hwahae.’ Moreover, it used 100% recyclable FSC-certified recycled paper and soybean oil ink on the case, leading the efforts of eco-friendly clean beauty initiative.

A source from Frudia brand conveyed that “Re-Proust essential blending lip butter nourishes the lips prone to drying during the changing seasons and alleviates dead skin cells to effectively coats the lips,” and added, “with good ingredients, it also features applicability where anyone from children to adult can casually use it.”


CMN, 2021.10.21

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