WELCOS

FRUDIA, a brand of Welcos (CEO Youngdon Kim), participated as a sponsor for another consecutive year at the 'CICI Korea 2026 Korea Image Awards,' held on the afternoon of the 15th at the Westin Josun Parnas in Samseong-dong, Seoul.
 
The CICI Korea 2026 Korea Image Awards, hosted annually by the Korea Image Communication Institute (CICI), honor individuals, objects, and organizations that have contributed to promoting a positive image of Korea to the global community over the past year.
 
At this year's ceremony, the Stepping Stone Award was presented to The Black Label in recognition of its contribution to the global expansion of K-content through its innovative sound and global sensibility. The Flint Award was given to the traditional Korean hat, Gat, for embodying Korea's unique aesthetic and craftsmanship and establishing itself as a K-heritage icon. Meanwhile, the Pebble Award went to Buldak Bokkeum Myun for spreading K-food culture worldwide through its intense spiciness and viral SNS challenges.
 
At the event, FRUDIA sponsored its Blueberry Hydrating Cream and gifted all attendees with the My Orchard Hand Cream Special Set. Celebrating its 10th anniversary this year, FRUDIA is currently exported to over 80 countries worldwide, driving the global growth of K-beauty. With its fruit-derived antioxidant skincare philosophy, the brand continues to promote the value of natural, fruit-based skincare and aims to further strengthen its position as a representative K-beauty brand in the global market.