WELCOS

Kwailnara, a brand of Welcos (CEO Youngdon Kim), has launched a new body care line, “Kwailnara Cotton Milk.” The new lineup includes the Cotton Milk Body Cleanser and Cotton Milk Body Lotion, both offered in 560g large-size formats. In addition, the brand has expanded the range with the launch of the Cotton Softy Hand & Nail Cream (30g).
 
The Kwailnara Cotton Milk line is based on Kwailnara’s proprietary fruit juice skincare technology and features a perfumed care concept that delivers long-lasting hydration. Formulated with cottonseed extract, it provides a soft and comfortable skin feel, while its clean, cotton soap scent lingers gently throughout the day, making it suitable for daily body care. Enriched with milk protein and royal jelly, the formula helps enhance skin hydration and smoothness while supplying essential nutrients such as protein, calcium, and vitamins to maximize skincare benefits.
 
The Kwailnara Milk series, featuring a wide variety of scents including strawberry, banana, and peach, has already proven its competitiveness in the global market. Building on this success, Kwailnara aims to further strengthen its brand competitiveness through lineup expansion. In line with the global body care trend that emphasizes sensory experience beyond basic moisturization, the brand is targeting the daily care market with a soft cotton scent and large-size format that appeals to consumers of all ages and genders.
 
The series is currently sold in approximately 20 countries worldwide, delivering stable performance not only in North America and Europe but also across key emerging markets such as Southeast Asia. In Thailand, the products are already selling actively through the major local retailer F&F, while entry into Sasa Malaysia is scheduled, signaling further expansion within the Southeast Asian market. In addition, Kwailnara has strengthened consumer engagement by hosting local pop-up events in Cambodia, contributing to growing brand awareness across global markets. The brand is also available through major global distribution channels including TJ Maxx and Amazon in the U.S., Gold Apple in Russia and the Middle East, Eurokos in Lithuania, Normal in Sweden, Poya in Taiwan, and Primor in Spain.
 
The Kwailnara Cotton Milk body line is available through Welcos Mall.