WELCOS

FRUDIA, a brand of Welcos (CEO Youngdon Kim), host a brand pop-up event at “B the B” inside Seoul’s DDP from May 18 to May 24.
 
Under the concept of “Blueberry for Your Skin Barrier,” the pop-up will offer an immersive experience where visitors can recharge their skin with hydrating energy and explore healthy skin barrier care through products infused with blueberry extract. The event will run daily from 12 PM to 8 PM and will feature various interactive activities for visitors.
 
A special roulette event will also be held daily from 2 PM to 6 PM for the first 500 participants. Visitors can join by following FRUDIA’s official Instagram account and additionally following either the brand’s TikTok or Naver Store channel.
 
Roulette event prizes include FRUDIA’s signature blueberry line products such as:
FRUDIA Blueberry Hydrating Cream
FRUDIA Blueberry Hydrating Air-fit Sunscreen
FRUDIA Blueberry Honey Lip Balm
FRUDIA Blueberry Honey Lip Balm Collection Kit
 
Through this pop-up, FRUDIA aims to provide visitors with an offline experience of the rich hydration and refreshing feel of blueberries, the brand’s signature ingredient, while further strengthening customer engagement and brand experience. The event is especially meaningful as it allows Korean consumers to directly experience FRUDIA’s globally loved blueberry line, which has consistently gained popularity in over 80 countries worldwide. The space has been designed to fully capture the brand’s unique sensory product experience and hydration care expertise.
 
Meanwhile, “B the B,” where the pop-up takes place, is a K-beauty cultural complex operated by the Seoul Business Agency (SBA) and is widely recognized as one of Seoul’s representative beauty platforms where both local and international visitors can experience a variety of beauty brands.
 
Event Information
● Event Name: FRUDIA Blueberry for Your Skin Barrier POP-UP EVENT
● Period: May 18, 2026 – May 24, 2026
● Operating Hours: 12:00 PM – 8:00 PM
● Roulette Event Hours: 2:00 PM – 6:00 PM (Limited to the first 500 visitors)
● Venue: B the B, B2F, DDP
● How to Participate: Follow FRUDIA on Instagram and additionally follow either TikTok or Naver Store to join the event.