WELCOS

FRUDIA, a brand of Welcos (CEO Youngdon Kim), has launched three new products under its F-LAB line, featuring Retinal B3 EXO RED. The new collection is designed to improve skin elasticity and density while delivering a multidimensional, 360-degree radiance through intensive firming and lifting care.

F-LAB, FRUDIA’s longevity skin science line, combines the brand’s extensive research expertise in fruit-derived ingredients with advanced skin science. Moving beyond FRUDIA’s signature sensorial, fruit-inspired skincare identity, F-LAB takes a more precise approach to skin concerns based on ingredient combinations and mechanisms of action, expanding the brand’s expertise into the field of longevity skincare.

The new lineup consists of three products: FRUDIA Retinal B3 EXO RED Bubble Pack Booster, FRUDIA Retinal B3 EXO RED 360° Volume Shot Ampoule, and FRUDIA Retinal B3 EXO RED 360° Volume Shot Cream.

Each product is designed to provide step-by-step anti-aging care, addressing hydration, elasticity, and skin density. The Bubble Pack Booster features a unique bubble texture formulated with a 9:1 ratio of cream and water layers, providing an added boost of hydration as the first step of a skincare routine. The 360° Volume Shot Ampoule contains micro-spicules, third-generation dissolving silk collagen, and 5% Volufiline to help improve the appearance of skin firmness and smoothness. The 360° Volume Shot Cream provides intensive care for weakened elasticity and skin density, helping create a firmer and more multidimensional look.

At the heart of the collection is FRUDIA’s proprietary formulation, Retinal B3 EXO RED™, built around the synergistic combination of three key active ingredients: retinal, niacinamide, and Volufiline. Retinal helps improve the appearance of firmness in skin with reduced elasticity, while niacinamide supports a brighter, more even-looking skin tone. Volufiline adds a firming and plumping effect to the skin. The formula also incorporates micro-exosome technology, a specialized capsule structure, and nano-sized callus technology to help effectively deliver key ingredients to the skin.

To celebrate the launch, FRUDIA will also introduce the first edition of its domestic consumer supporter program, “360° Crew,” giving participants an opportunity to experience the products firsthand and document their skin journey. A total of 10 participants will use the three Retinal B3 EXO RED products over a four-week period and create short-form content based on their individual experiences, highlighting the campaign message, “Skin Confidence After 4 Weeks.” Participants who complete the program will receive a special professional profile photo session in collaboration with Korean portrait photography brand SIHYUNHADA, as well as priority access to new FRUDIA products for the following year. Recruitment details and application information are available on FRUDIA’s official Instagram account.

FRUDIA will also introduce the three Retinal B3 EXO RED products at MUSINSA Beauty’s new offline store opening in Hongdae this September, further expanding opportunities for Korean consumers to experience F-LAB. Beginning with this launch, the brand plans to broaden its distribution across major domestic retail channels as well as global platforms including Amazon, while continuing to strengthen FRUDIA’s competitiveness in longevity skincare through the F-LAB line.