WELCOS

The international beauty fair participated by 2,700 companies from 70 countries around the world

FRUDIA, the brand of Welcos, participated in the ‘Cosmoprof Worldwide Bologna 2023’.

Cosmoprof is the leading international beaty fair involving participation of 2,700 companies from 70 countries around the world with more than 265,000 visitors as of last year.

FRUDIA mainly introduced the vegan-certified Re:proust line, the green grape line that focuses on pore care, and the sun care line that can be used according to skin types. In particular, it is said that vegan-certified Re:proust line products, which are also launched in Olive Young in Korea have attracted attention with natural essential oil blending and eco-friendly package.

A source from FRUDIA conveyed that “We could see the growing interest of overseas buyers in FRUDIA while participating in the fair every year,” and added, “Currently, FRUDIA is located in major European channels including Costco, Douglas, Notino, DM, Rossmann, UPIM, OVS, etc., and we are planning to expand tightly both online and offline sales channels throughout Europe such as Germany, Italy, and Spain through the meetings with large retailers.”