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- Title
- [News] Frudia strengthens its global brand position by participating in Cosmoprof in Hong Kong
- Date
- 2024.01.31
Welcos (CEO Kim Young-don) brand fruit-derived skincare Frudia participated in the 2023 Cosmoprof Hong Kong Fair.
The Hong Kong Cosmoprof Fair is a large-scale beauty fair with m from Asia, Europe and North America.
Frudia consists of representative items such as blueberry hydrating honey lip balm, ultra UV shield sun essence, and green grape pore control cream, which are loved by global customers. In particular, in line with the eco-friendly trend, the Leaf Rust line, which has been certified as a vegan for all products, attracted attention by introducing body wash, body lotion, hand cream, lip butter, the recently launched lip & eye remover, and soothing BB cream.
"We participate in the fair every year, but we held the most buyer meetings at the Hong Kong Cosmoprof fair," a Frudia official said. "Based on these achievements, we will further expand Frudia's overseas sales channels through meetings with buyers from overseas regions, including Asia."
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